Brand Identity & Applications
Evodyne Robotics Academy is an educational robotics company that develops hands-on robotics programs and learning kits for students.
When I joined Evodyne, the brand did not have a consistent visual system across its marketing, digital content, and product materials. I developed a unified visual direction through typography, color, layout, and graphic standards, then applied the system across campaigns, packaging, web content, and educational materials.
As Lead Graphic Designer, I managed the visual direction from concept through production while collaborating with the marketing team and mentoring two interns.
Project Scope
Brand Strategy Packaging Design
Visual Identity Digital Content
Marketing Campaigns Video / Motion
My Role
Lead Graphic Designer
Visual identity · Marketing · Packaging · Digital · Video · Team mentorship
01 / BRAND IDENTITY & VISUAL SYSTEM
Logo Restoration & Brand Extension
The Evodyne logo already existed when I joined the company, but the original editable design files were no longer available. I recreated the logo as a clean vector asset based on the existing brand mark, restoring a production-ready version for print and digital use.
Key Outcomes
